Free shipping on orders over AED500+

We are delivering to all GCC countries

International shipping not available at the moment

Your cart

Your cart is empty

Making conscious (fashion) choices accessible to everyone. With select brands and through MOIETY Conscious Alchemy, we create collections that are both aesthetically pleasing and environmentally friendly.

Smart Tailoring

Discover timeless elegance and modern sophistication with sustainable craftsmanship and smart tailoring from Viktoria & Woods

Zulu & Zephyr best selling set

Our best seller is back !

Coconut Contrast embroidered shirt + short

Vacation Edit

Discover your perfect vacation edit with our curated selection of resort wear, designed to elevate your getaway style with effortless elegance and comfort.

Our focus extends beyond profit, prioritizing ethical trade to support both the environment and communities.

Exclusively available in dubai

New Arrivals

Discover our new Oaklee Collection by Kivari

As seen in:

Cassanova top worn by our founder Eva

Fella swim

Beach ready in Josefina set top+shorts

SNDYS

@fellaswim buddies, striped or white?

Fella swim

Make statement in our Ember dress

SNDYS

@daniela.hayek wears 🍋 lime green Josefina dress

SNDYS

Conscious Fashion, Conscious Alchemy

Only the finest natural fibers and innovative manufacturing methods.